Prof. Adolf E. Mbaine Named Chairman, Muhereza Kyamutetera Appointed Executive Director of CMIS Africa
Muhereza Kyamutetera Appointed Executive Director, Prof. Adolf E. Mbaine Named Chairman of the Centre for Media Innovations & Sustainability (CMIS) Africa
The boards of CEO East Africa Magazine and The Firm Ltd have announced two key leadership appointments to spearhead the Centre for Media Innovations & Sustainability – Africa (CMIS Africa). Muhereza Kyamutetera has been named Executive Director, while Prof. Adolf E. Mbaine will serve as Chairman of the Strategic Advisory Board.
Hosted jointly by CEO East Africa Magazine and The Firm Ltd, CMIS Africa is a multi-stakeholder platform designed to tackle structural and financial challenges in the media. Its programmes include co-working media innovation labs, sector-focused journalism fellowships, editorial mentorship, media grants, and digital toolkits. The Centre’s focus spans high-impact but underreported sectors such as financial services, agriculture, tourism, energy, manufacturing, ICT, ESG, and human capital development.
Through its work, CMIS Africa aims to establish by 2030 an independent, digitally empowered, financially viable, and socially accountable media ecosystem in Uganda and the wider region.
Kyamutetera to Lead Executive Direction
Kyamutetera, founder and Executive Editor of CEO East Africa, brings over 20 years of experience in business journalism, media leadership, and strategic communications. He began his career at The Monitor as a business reporter before launching CEO East Africa in 2007. Over the years, he has profiled business leaders, chronicled corporate transformations, and worked with more than 100 brands across the public, private, and non-profit sectors.
Recognised for his strategic execution and expertise in business development, marketing, stakeholder engagement, and content strategy, Kyamutetera will lead CMIS Africa in its mission to revitalise African journalism through innovation, capacity building, and sustainable business models.
Commenting on his appointment, Kyamutetera said:
“I am honoured to take on this role at such a critical time for African journalism. CMIS Africa represents an opportunity to not only address the structural challenges facing our media but also to build a new generation of journalists and media enterprises that are independent, innovative, and financially sustainable. Together with our partners, I look forward to creating an ecosystem that strengthens public trust, amplifies important stories, and supports Africa’s development ambitions.”
Mbaine to Chair Strategic Advisory Board
Prof. Mbaine, Vice Chancellor of Divine International University (DIU), is a distinguished academic and veteran in journalism. Until he retired from Makerere University in November 2024, he lectured in the Department of Journalism and Communication for nearly three decades, mentoring generations of media professionals. He holds a Doctor of Literature and Philosophy from the University of Johannesburg, a Master of Arts in Journalism and Media Studies from Rhodes University, and a Bachelor of Arts in Mass Communication from Makerere University.
Known for his scholarship and advocacy for ethical journalism, Prof. Mbaine brings to CMIS Africa deep expertise in both the practice and teaching of the craft. Accepting the appointment, he said:
“We have a responsibility to shape journalism, especially in the face of rapid technological change. I am proud to be part of the work CMIS Africa is setting out to do.”
