The Firm

The Firm Ltd is a specialist agency that combines strategy and execution to deliver integrated communications solutions that create favorable operating environments for clients and enable them to meet business goals.

The firm positions itself not just to be part of the story but to influence and become the story—an approach that directly aligns with CMIS Africa’s mission to reshape the media landscape and strengthen high-impact sector storytelling.

Its core services include research and strategic communications, public affairs and corporate relations, reputation management and crisis communications, advertising and creative design, and brand strategy.

The agency’s capabilities span media planning and buying, stakeholder mapping, message development, crisis planning, performance monitoring, brand identity, campaign ideation, and multi-format creative production.

With 45+ years of combined team experience and a portfolio of 85+ local and international brands served across government, financial services, energy, oil & gas, ICT, education, hospitality, manufacturing, beverages, and fashion, The Firm Ltd brings proven expertise in building narratives that resonate. 

This depth of sectoral experience positions The Firm as a critical enabler for CMIS Africa—translating complex, high-stakes development issues into compelling public narratives.

From financial services to agriculture, tourism, energy, manufacturing, ICT, ESG, human capital, and infrastructure, The Firm’s storytelling and campaign capabilities can help CMIS Africa amplify fellows’ and media startups’ work, secure cross-sector visibility, and influence policy conversations.

Its media relations networks, creative execution strength, and results-driven approach ensure that CMIS Africa’s outputs are not only high-quality but also widely seen, trusted, and acted upon.

Competitive Edge for CMIS Africa Collaboration

1. One-stop integrated communications to manage CMIS Africa’s brand, campaigns, and public positioning under one roof.
2. Wide sector coverage that mirrors CMIS Africa’s thematic focus areas.
3. Value for money through association discounts, credit facilities, and strategic partnerships.
4. Proven record in impactful narrative building that drives engagement and policy attention.
5. Commitment to measurable results, using analytics, media monitoring, and stakeholder feedback to refine messaging and maximize reach.